maandag 19 september 2011

Pedro Meyer Los cohetes duraron todo el día the 50th anniversary of Pemex Gerry Badger´s Choice of Company Photobooks Photography

Pedro Meyer. Los cohetes duraron todo el dia. Mexico City: Petróleos Mexicanos; 1988. First edition, first printing of only 5,000 copies. Text in Spanish.

Large hardcover [15-3/4 x 11-1/4 inches] book bound in full black laminated cloth with the title stamped in gold to the cover and spine. Complete with the original and wonderfully designed pictorial dust jacket. 152 pages with 163 b+w plates finely printed in Mexico by Artes Gráficas Panorama, S.A. de C.V.

This book was cited in Martin Parr and Gerry Badger, [The Photobook: A History, Volume II. (London and New York: Phaidon, 2006).] as follows: 

"Los cohetes duraron todo el día was realized to mark the 50th anniversary of Pemex, the nationalized Mexican oil company. It was, however, never released due to "political scuffling." Nonetheless, as Martin Parr and Gerry Badger assert, "this is a fine example of a company photobook in the journalistic mode, a mini The Family of Man in outlook, but one with more of a social viewpoint and political bite. It begins [like The Family of Man] with the birth of a baby, a new being whose life will be enriched by the oil company or, rather, by the fact that Mexico's oil deposits were nationalized for the benefit of its people. And it is ordinary people who are to the fore in this book, from the workers who are employed by the national oil company, to the Mexican masses who benefit from the much-needed foreign currency it brings. Meyer tells this simple but politically pertinent story in a bold and graphic way, in a publication that, although a company photobook, [succeeds] in its celebration of the Latin American proletariat."

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