the LIFE Photo Archive on Google Online Collection Photography

Over 10 Million Images from the LIFE Photo Archive to be Made Available on Google

NEW YORK, NY.- Access to LIFE's Photo Archive -- over 10 million images in total -- will soon be available on a new hosted image service from Google, Time Inc. has announced. Ninety-seven percent of the photographs have never been seen by the public. The collection contains some of the most iconic images of the 20th century, including works from great photojournalists Alfred Eisenstaedt, Margaret Bourke-White, Gordon Parks, and W. Eugene Smith.

These images can be found when conducting a search on Google.com or on Google Image Search. Users can also search through the LIFE Collection directly by visiting http://images.google.com/hosted/life.

The LIFE Photo Archive featured on Google will be among the largest professional photography collections on the Web and one of the largest scanning projects ever undertaken. Millions of images have been scanned and made available on Google Image Search today with all 10 million images to be available in the coming months.

"For 70 years, LIFE has been about one thing, and that's the power of photography to tell a story," says Andy Blau, LIFE's President. "LIFE will now reach a broader audience and engage them online with the incredible depth and breadth of the LIFE Photo Archive from serious world events, to Hollywood celebrities to whimsical photographs." Time Inc. EVP, John Squires adds: "We're delighted Google recognized the rich value of our photo archive and worked with us to bring it to millions of consumers. Consistent with the launch of the TIME Archive, PEOPLE Archive and the SI Vault, this initiative continues our efforts to build valuable new revenue opportunities from our rich heritage."

All keywords are translated into 16 different languages. LIFE's Photo Archive will be scanned and available on Google Image Search free for personal and research purposes. Copyright and ownership of all images will remain with Time Inc.

"Bringing millions of never-before-seen offline images online aligns with Google's mission to organize all the world's information and make it universally accessible and useful," said R.J. Pittman, Director of Product Management at Google. "The LIFE Photo Archive captures some of the most compelling events, people and places of the past two hundred years. We have enhanced Google Image Search to provide our users with a rich search and browse experience to explore these high quality historical images."

In addition to housing some of the most important images taken by LIFE photographers, the LIFE Photo Archive also includes: The Zapruder film of the Kennedy assassination; The Mansell Collection from London; Dahlstrom glass plates of New York and environs from the 1880's; Hugo Jaeger Nazi-era Germany 1937-1944; DMI red-carpet celebrity shots; Pix Inc. personalities; the entire works left to the Collection from LIFE photographers Alfred Eisenstaedt, Gjon Mili, and Nina Leen.

LIFE also announces the most comprehensive offering to date to purchase fine art photographic prints online. The general public will now have access to buy LIFE's famous photography through QOOP.com, a leader in online art sales.