woensdag 16 februari 2011

Frank van der Salm Leporello Interpolis 2006 Bart Sorgedrager's Choice of Company Photobooks Photography

Frank van der Salm Leporello Interpolis, commission by Interpolis/Hans Meijs Tilburg, NL

Interpolis is one of largest insurance companies in the Netherlands. The company has gained wide recognition with its advertising campaign"Interpolis.Crystal clear". Besides financial compensation, Interpolis also offers compensation in kind.

In addition to insurance, Interpolis is also known for its special outlook on work. No one at Interpolis has their own fixed place of work. The employees can select a place of work that is best suited to them and to the work that they do. Special areas called ‘club houses’ have also been created at the Interpolis head office, each with its own particular atmosphere. In these club houses the Interpolis employees can combine various daily activities, such as working, consulting, meeting people, relaxing and eating. The flexible working concept led to a cultural transition at Interpolis. That is because flexible working is not just a matter of moving some furniture around. Flexible working must also become embedded in the way you think and act. Employees at Interpolis do not have to clock in. The motto at Interpolis is: as long as the work gets done. Whether that is done from home or at the office is something the employees can decide for themselves. Interpolis is a pioneer of teleworking in the Netherlands. At the moment about 2,500 employees work from home several days a week.

Frank van der Salm (Delft, 1964)
Lives and works in Rotterdam (The Netherlands)

Studied at the Delft Polytechnic in the early 80's and the Rotterdam Art Academy in the early 90's.

Early influences include the New Topographics, but since his photoworks have developed greatly and evolved into a diverse oeuvre around the control of landscape, the lack of space, the infrastructural issues and the visual characteristics of the pressure on time and space in contemporary urban metropolises around the world. The dualistic position of photography itself (the original vs. the copy) in a media-heavy society has become one of the key elements in his photoworks.

Works on projects with architects like O.M.A. (Rem Koolhaas) and Herzog & de Meuron, among others. His photoworks are published widely and have been exhibitied in galleries and museums worldwide, among which the Biennale of Venice, Italy (2001) and Haunch of Venison, Zürich, Switzerland (2005).

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