first catalog from the Otto mail order company - source
Actually, this is not a book we own, it's not even a proper book and it certainly wasn't freshly published last year, yet I wanted it to have a place on my list of best photo books of 2008, as this is the year we first encountered it. The Otto mail order company, established in 1949, is a typical example of the famed Wirtschaftswunder, the rebuilding of the German economy upon the ruins of the second World War. This first catalog had an edition of merely 300 pieces and consisted of 14 hand bound pages with 28 pasted in photographs of shoes. Hard to believe today that this modest publication was the basis and beginning of the success of what grew out to be a giant industry - and that in the following year the company already had a turnover of 1 million german Marks. Read for more ...
Geen opmerkingen:
Een reactie posten