VLUGT, MARCEL VAN DER. - A New Day.
Marcel van der Vlugt, 1957, The Netherlands, is a fine-art, fashion and commercial photographer based in Amsterdam. Once he was finished with his studies at the School for Photography in The Hague he went to Düsseldorf, Germany to assist an advertising photographer. Although his school was largely focused on the technical aspects of photography, Marcel managed to create bodies of work that, although technically perfectly executed, are multi-layered in context. He works on a large-format camera, shooting polaroids to keep control on his final image and to engage the models in the process. The images, autonomous or commercial, are often sensual, poetic and carefully composed. Between 2007 and 2010 he released four monographs. The book A New Day, released in 2008, simulates an imaginary cosmetic clinic where instead of liposuction and nosejobs, the patients get implants of flowers. The blossom is a metaphor for youth, new life and fertility. His work has been exhibited mostly in the Netherlands, but also in other European cities and in the USA. The following images come from the series A New Day, I Like... and Der Kommisar.
Marcel van der Vlugt : ... 'De foto maakt deel uit van de serie A New Day, die weer onderdeel uitmaakt van mijn laatste project rond het thema 'beauty'. Eigenlijk refereert al mijn vrije werk naar het begrip 'beauty'. Dat kunnen stillevens zijn, bloemen, landschappen... Elke serie is een benadering, een nieuw bloempje aan de grote boom waaraan ik werk.'