dinsdag 16 augustus 2011

Connected Creativity In the Foot-Marks of Ed van der Elsken Jos Jansen Company Photography

Connected Creativity by Jos Jansen
A portrait of daily life at the NXP research labs.
The Netherlands, 2011. 76 pp., full color, 8x10".
ISBN: 978-90-817376-0-9.
In 2010, I was granted permission by NXP, a global semiconductors company, to spend a number of days in their central research labs. Like a fly on the wall, I captured the daily life of NXP researchers at work. The result is an intriguing anthropological glimpse into the world of innovation.

‘Connected Creativity’ was inspired by the book ‘Natlab’, created in 1989 by the famous Dutch photographer Ed van der Elsken. This documentary, commissioned by Philips Electronics in the Netherlands, was a photo book on daily life at their renowned corporate research department. It was captured in the characteristic black-and-white style of Van der Elsken.

Interestingly enough, twenty-two years later I had the opportunity to revisit the former ‘Natlab’ in order to document in my own style how people and things had changed in the meantime.

The book ‘Connected Creativity’ consists of 76 pages and was designed by Marcel Heijnen, a Dutch graphic designer living and working in Singapore. From the entire edition of 600 copies, only 100 are available for sale. They are priced at € 35 excl. shipping fees.

NXP Semiconductors N.V. (NASDAQ: NXPI) provides High Performance Mixed Signal and Standard Product solutions that leverage its leading RF, Analog, Power Management, Interface, Security and Digital Processing expertise. These innovations are used in a wide range of automotive, identification, wireless infrastructure, lighting, industrial, mobile, consumer and computing applications. A global semiconductor company with operations in more than 25 countries, NXP posted revenue of $4.4 billion in 2010.

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